89Entrepreneur @EntMagazine Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstarthttp://entm.ag/WkfGxi Reply Retweet Favorite Buffer More Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS. 12RETWEETS 2FAVORITES 5:32 PM - 1 Feb 13 · Details Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart BY MARGARET LITTMAN | 18 hours ago| 0 inShare12 image credit: SodaStream USA "It is a PR gift to have an ad banned," said Daniel Birnbaum, CEO of SodaStream International, the publicly-traded maker of home-carbonation machines, during an interview with Entrepreneur Magazine in December. At the time Birnbaum was talking about an ad that had run in more than 50 other countries, but was banned in the U.K. The SodaStream advertisement showed cans, bottles and cases of traditional sodas -- the likes of Coke and Pepsi, albeit leaving them unnamed -- exploding every time a consumer carbonated a drink with one of SodaStream's DIY machines. Clearcast, the broadcaster organization that approves TV ads in the U.K., ruled that the spot "denigrates" the industry. "We got so much media coverage from that," Birnbaum said. The company's YouTube views increased from 40,000 to 3 million as folks went to see what all the fuss was about. Birnbaum, apparently, is a fan of regifting. Last week he received another such PR present, as the ad that SodaStream reportedly spent more than $3 million to create for this week's Super Bowl was declined by CBS. The new ad, which was to be the company's first Super Bowl buy, had a similar theme, with Pepsi and Coke bottles exploding during delivery to a supermarket. A voiceover touted a statistic that use of SodaStream "could have saved 500 million bottles on game day...
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